Welcome to the new and improved Karly K Designs webspace. It’s been months in the making, but I’m so excited to finally announce, share, and kick-off this new adventure with you.
When I made the decision to make some changes with my business earlier this January, I was burnt out at both ends. My workload had nearly tripled compared to 2015. I was trying to do it all to accommodate every different bride, wedding style, and budget. Quite frankly I was left feeling uninspired and needed to make a change.
The more I learned about the ins and outs of the stationery industry, the more I fell in love with high-end details of paper. So that’s when I decided, I wanted to separate my DIY Etsy boutique from my stationery brand vision.
I was introduced to Kelly and Andra from With Grace and Gold earlier this year and I instantly fell in love with their vibe! I’ve been following them on Instagram for a while so when I made the decision that it was time to take my business in a new + better direction, I couldn’t think of anyone better to help get me there.
SO WHAT’S NEW ABOUT KARLY K DESIGNS
For the past two years, Karly K Designs has offered a combination of printed + printable weddings goods through my Etsy shop and that’s all about to change. Now, you are able to browse our Etsy shop for instantaneous DIY templates + products. I have eliminated my design services for print yourself products so I can focus on expanding the printing side of my business! We’re talking about Cotton Savoy, Gold Foil, and Letterpress, baby.
I took a really good look at the clients I wanted to attract and decided I wanted to offer a boutique stationery experience for couples who appreciated the beauty and art of paper.
WHY IT’S IMPORTANT TO INVEST IN YOUR BRAND
After two years of doing the basic starter website, I was bored. I went back and forth for about a month on deciding whether I wanted to hire the work out or try and tackle it myself and finally made the decision to hire it out for these reasons 1) Web Design is not my forte 2) I had zero time to spare 3) I was lacking energy + creativity. Not only were With Grace and Gold true professionals, they were so helpful in making me really think about where I wanted my business to be after the website was complete.
WHY IT’S IMPORTANT TO HAVE A VISION + PLAN
Do you find yourself stuck in rut with your business? You’ve been doing the same thing for you don’t know how many years and are looking to streamline it all? I can’t stress enough how important it is to have a vision. Ask yourself questions like
- Where do you see yourself in 5 years?
- What kind of clients do you want to attract?
- How will people remember your brand?
- What are three words that describe your brand?
WHY IT’S IMPORTANT TO ATTRACT THE RIGHT TRIBE
When asking myself what kind of couples I wanted Karly K Designs to attract I knew I wanted to work closely with creative brides who appreciated the beauty and art of paper. So naturally, I wanted my website to reflect that. The new Karly K Designs is clean, elegant, and soft. It has a ton of great features like an online web magazine or browse and you can also learn more about any of our current designs from our signature collection from our services page.
So I can’t wait to get started on this journey. In addition to this new website, I’m excited to get back into the blogging game again. So be sure to subscribe to our blog and keep checking back for Mood Boards, Wedding Tips, and more!
Interested in working with us? I would love to hear from you! Fill out our contact form and we will be in touch!
Web + Branding // With Grace and Gold