Welcome + Behind the Brand

Oh boy, first off…  I just want to welcome all of you to my brand new website and blog. This whole adventure of starting self-employment has been a whirlwind. In six very short and sweet months, I’ve learned so incredibly much about design, branding and marketing. I have fallen in love with it so deeply in fact that I can’t imagine doing anything else the rest of my life. My Etsy shop has been keeping me super busy, but I’m excited for another launch of services to clients looking to grow and build their brand.

I thought I would introduce to you my branding process by introducing the Karly Kuecker brand. After testing a ton of different logos and themes for my Etsy business, I decided I really needed to solidify “my brand.” I had filtered through logo after logo and nothing ever felt right.

I learned throughout this process it’s an all or nothing thing and to really have a solid brand you need to have unity with all elements. In my branding process with clients, I move through a series of steps to allow the branding campaign to really unfold. Step 1: is the color and inspiration phase. Pinterest has been my bestie during this. With so many amazing artists and designers on Pinterest, I have found it has been so easy to get inspired by so many different textures, patterns and colors.

When I wanted to describe my brand… three words came to mind: chic.. yet cozy and a clean look. I really wanted my personal style to shine through. I love cozy oversized sweaters, soft neutral color palettes, and rustic textures. The neutral tones were a given, but I also wanted to add a girly element with the blush. I designed an awesome vintage, moody, floral inspired pattern for an invitation suite I listed on my Etsy shop and decided to use that for my marketing pieces later on in the project.

Step 1: Color & Mood Board


Purse // Cozy Sweater 


Next, was onto the designing of thee brand. This includes logo variations, submarks, and various brand materials for the client. Again, I wanted a clean logo with neutral colors. Step 2 of my design process takes the mood board elements and creates the bread and butter of your brand. I believe beautiful type can transform anything which is why I chose a calligraphy font Asterism to use as the main text. I decided on the clean sans serif font, Josefin Sans to counter the playfulness of Asterism.

Step 2: The Design Elements



The fun part was putting everything together and ordering my new marketing materials. I finished the process by designing new business cards, client thank you notes, and stickers from a local print shop in my area.

Step 3: The Brand 



So I hope that gave you an overview of my branding process and what I’m all about. I’m so excited to be offering this new service to clients along with continuing to design for my shop. You can check out a far more detailed version of my design process along with my 2015 pricing under the “More Info” section of my website. You can also contact me by filling out the contact form!

Be sure to check back next Friday for a free “Irish” inspired printable and as always… stay inspired.


My name is Karly, and I’m the owner and designer behind Karly K Designs - a wedding stationery boutique located in the midwest. Feel free to keep up with the latest happenings at KKD, browse our posts for wedding inspiration, and more. I’m thrilled you are here!

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Wedding Planning 101